Notes on

s.chowdhury on Oct 2nd 2014

Kang, Cecilia. “Comcast, Time Warner agree to merge in $45 billion deal.” The 

Washington Post. 13 Feb. 2014. Web. 30 Sept. 2014 <http://wapo.st/1kDtI9M>

Reflections/Questions

It is quite obvious that The Washington Post is opposed to this merger. The articles focuses heavily on the increased control that Comcast will have over the market, and the resulting limited choices that consumers will have. All of the quotes express people’s concerns with the merger. The article does address what Comcast will say in how the merger is pro-consumer, but even this – the Post frames it in a way to make you think that Comcast will say these things to get the merger past the regulators but the underlying motives are to control the market. The words that the Post uses such as “behemoth” to describe what Comcast would become with the merger are clear indications of their disapproval of the merger. But it’s still subtle – if you aren’t looking for the rhetoric, if you aren’t actively reading the piece, it would never occur to you what the Post has done, and that is convince you that this merger is blasphemy. I think the Post uses rhetoric successfully, and I can use this source to show exactly how.

Notes/Summary

This the the Post’s initial coverage on the merger. Kang writes that the merger will have “far greater implications for the future of media.” With this merger, Comcast will have more control over internet lines as well as content through its ownership of NBC Universal. According to Kang, the combined companies will have significant leverage over negotiations with network broadcasters. Consumers are concerned with the price jumps that will occur with the expansions of Comcast’s footprint: “A handful of cable providers dominate the market, leaving consumers with little choice but to pay high bills for often unsatisfactory service.” The article also points out that Comcast has a “powerful lobbying operation in Washington,” and so regulators will most likely put the go ahead on the merger. Thus, the concerns posted in Kang’s article will be a reality.

 

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