Coffee King Shifts Focus

Starbucks, a brand known widely for its coffee, wants to put more focus on food and other beverages. Starbucks has always offered pastries, juices, and teas, but they were not as popular as the coffee beverages. Coffee beverages make up three-fourths of the company’s sales. Pastries only make up 19 percent. Starbucks was originally meant to be a coffee spot so there is not enough space for a full kitchen, which is essential to make high quality pastries. In the previous two years, Starbucks acquired three new businesses: Evolution Fresh juices, La Boulange Café and Bakery, and Teavana in order to expand their market. The company plans to put more spotlight on the new pastries from La Boulange Café. Experts question whether Starbucks can handle the new businesses as well as maintain their very successful coffee business. Starbucks recently invested $70 million in a factory to make cold pressed juices, following the healthy juice trend.