12/26/13
Weissman Center Staff with Santander Representatives

And The Winner Is…

Weissman Center Staff with Santander Representatives
Weissman Center Staff with Santander Representatives (from left to right): Daniel Cluna, Small Business Sales Manager at Santander; Jane Bangiev, Vice President and Branch Manager for the Bank of Santander; Dr. Richard Mitten, Director, Study Abroad; Rosa Kelley, Director, International Student Service Center; Sarah Demetz, Director, GSC; Lene Skou, Deputy Director Weissman Center for International Business; Christopher Tingue, Associate Director, Study Abroad; Donna Haggarty, Office of College Advancement; Cristobal Sanchez Florez, Senior Sales Manager, Santander Universities US

On November 21st, The Weissman Center for International Business hosted its second annual competition for the Sovereign Santander Bank Global Awareness Award. The competition is designed to emphasize the importance of international education, programs and global issues defined at Baruch. Student clubs and organizations were awarded cash prizes for projects as part of Baruch’s International Education Week which took place from November 11-15.

Provost Christy opened the ceremony with a warm welcome to guests from Santander Universities and thanked them for their continued support, including their as funding of the Global Student Certificate Program (GSC). Santander Group Chairman Emilio Botin, announced the bank’s commitment to contribute $100 million to U.S Universities over the next five years through its Santander Universities Global Division.

Out of 15 submitted applications representing over 18 clubs, 10 were selected to present their entries during International Education Week. Presentations included scavenger hunts, contests, video testimonials, social media engagement, games, prizes and food. Provost Christy expressed his support for the clubs that participated:

The messages you conveyed—to celebrate benefits of international education and exchange, and to prepare students for a global environment—reached literally hundreds of members of the Baruch community. I salute your accomplishments, and know that, even though we are here to award prizes to you, the true winner has been Baruch College as a whole.

The 1st prize of $3,000 was awarded to the United Sikh Association for “Turban Day at Baruch” during which members of the club tied colorful turbans on the heads of any student or faculty member who wished to participate while engaging them in conversation about their community, identity and values. In addition to the United Sikh Association, the Advertising Design Society, AIESEC, ASEDOM, Delta Sigma Pi, Eco Club, eXchange Support, Golden Key, International Student Organization, Japan Club, Kappa Phi Alpha, Le Club Francais de Baruch, Model United Nations, NYC Hong Kong Club, Taiwanese Student Association, Transfer Student Organization, United Chinese Language Association, and the Vietnamese Student Association each had a hand in promoting the international awareness theme.

Below is the full list of winners:

1st place ($3,000) – “Turban Day at Baruch” presented by the United Sikh Association

2nd place ($2,500) – “2 Hours, 4 Continents, 8 Countries” presented by Advertising Design Society, NYC Hong Kong Club, Taiwanese Student Association, and the United Chinese Language Association

3rd place ($2,000) – “A Hunt Around the World” presented by Delta Sigma Pi and the Vietnamese Student Association

4th place ($1,500) – “Mr. and Ms. International Challenge” presented by AIESEC

5th place ($1,000) – “Project Baruch Exchange Me” presented by eXchange Support Squad

Santander Universities supports higher education by providing funding for scholarships, grants, academic research and extra-curricular awards.

12/24/13
Apple and Samsung – via David Schumaker

Clash of the Titans: Apple vs Samsung

Apple and Samsung – via David Schumaker
Apple and Samsung – via David Schumaker

It seems like everywhere you look, especially at a place like Baruch, everyone is paying attention to his or her smartphone. It has become such a huge part of our lives that taking away these devices would probably cause a huge disturbance in our daily routines. Most probably, the phones that see on campus are likely to be Apple or Samsung products.

Apple and Samsung control nearly half of the market when it comes to smartphones. According to recent data, these two companies are the major players in the $279.9 billion global smartphone field. However, an ongoing dispute between the two companies could have long-term implications on the smartphone market.

The White House decided against overruling a ban on certain Samsung products imposed by the International Trade Commission in August after the panel ruled that some older Samsung devices infringed on Apple’s patents. There won’t be any immediate effects and Samsung will likely seek to delay the ban by appealing in U.S. courts. Even if the South Korean manufacturer is forced to stop selling their phones in the United States, only older, unpopular models would be affected.

The issue isn’t just about which phones Samsung can sell in the U.S. In my opinion, the White House isn’t giving Samsung the same advantage as Apple by letting the ban stand, even  after a similar ban on Apple products was overruled earlier in the year.  A Samsung spokesperson commented that the ban “will serve only to reduce competition and limit choice for the American consumer.” From South Korea’s end, it appears that the U.S. is playing favorites and giving an unfair advantage to American businesses. Such a precedent might give other American companies the impression that they will be protected by the government if similar disputes break out with foreign competitors.

If the law weren’t in favor of the California-based smartphone giant, you would have been hearing about a ban on Apple products instead. How would you feel if you were planning to buy a new model of the iPhone only to learn that it was unfairly banned?

12/23/13
Le Cafe - via Youtube

If You’re a Coffee Lover, You Need To Watch This Wacky Music Video

Le Cafe - via Youtube
Le Cafe – via Youtube

Bored of the same old songs on the radio? Listen to something new! Indulge yourself to this famous French song called “Le Café” by Oldelaf, a famous French musician known for his humorous lyrics. The song starts off by describing a typical morning routine: a man wakes up to his usual cup of coffee before heading to work. But after that, he experiences anything but a normal day.

For an English translation, as well as the original French lyrics, click here.

12/23/13
Acquiring car keys – via Caitlin

The Chinese-American Auto Challenge

Acquiring car keys – via Caitlin
Acquiring car keys – via Caitlin

China, the world’s most populated country, also happens to have the world’s largest car market. You may be surprised, however, to learn that Chinese buyers aren’t buying Chinese cars- they’re drawn to the American-made for their luxury appeal. And with the rising interest in American cars, companies such as Ford are opening larger markets in China while Chinese car manufacturers, such as Shanghai-based SAIC, are suffering.

In 2012, 19.27 million automobiles were made in China, which was far more than in the U.S. However, despite China’s growing auto industry, its reputation in the West isn’t very positive. In fact, in the early 2000’s, Chinese automobiles were known to have low safety standards and perform poorly in crash tests. Though their redesigns cut costs and made up for many setbacks, Chinese car makers had already made a bad impression. As a result, American vehicles, with a far better track record for performance and safety, are trickling into the blooming Chinese auto-market with high hopes. In fact, Ford is attempting to double their share in the Chinese market by introducing new cars intended to catch the eyes of Chinese buyers. After all, the Chinese economy has flourished and now, more than ever, people are earning enough to splurge on vehicles.

But it’s not just manufacturers that are reaping the rewards. Kelley Blue Book (KBB), known as one of the most prominent automotive pricing and data providers in the United States, has drawn the attention of the Chinese auto market in hopes of increasing domestic car sales. KBB offers valuable information for buyers and allows them to compare vehicles, search for dealerships, and estimate prices. And, in order to introduce and implement these services, they’re filing a joint venture with Bitauto Holdings Limited, a Chinese marketing firm. KBB’s entry into the increasing Chinese market has now officially ended the search for someone to organize the high demand.

In addition, China hopes to continue its joint-ventures with U.S. companies in order to learn from global competition and increase domestic sales. Hopefully, this increased circulation of information and expertise will help buyers make educated decisions and stimulate the Chinese and American economies.

To learn more about the automotive market in China, you should check out ‘China Car Times’, which features photos of the newest models, updates on progress and presence in the market, as well as user commentary.

If you’re interested in global finance and marketing, international business studies or marketing may be for you. Baruch offers courses such as: New Product Planning and Development, Buyer Behavior, Marketing Strategy, International Economics and Finance, and International Markets, Cultures, and Institutions.

12/19/13
Alibaba Trade Show Display - via Alibaba Fan Boy

China’s Soaring Service Sector

Alibaba Trade Show Display - via Alibaba Fan Boy
Alibaba Trade Show Display – via Alibaba Fan Boy

China has long been recognized as the world’s leading manufacturer of goods, but recent trends indicate that the country is becoming more service-oriented. The Chinese service sector has been progressively growing with nonmanufacturing activity accounting for 45% of GDP . Although the service sector in China is still small compared to the U.S where it makes up almost 80 percent of the economy, it has doubled since 1980. This increase is supported by policy makers of BIG’s (Berggruen Institute on Governance) 21st Century Council, an assembly for action on global governance whose members include former heads of state, global entrepreneurs and political thinkers.

The Alibaba Group, which made headlines earlier this year for its recent interest in Weibo, is one example of a successful company prominent in the service sector. The e-commerce titan made a record in processing more than $5.75 billion in its online payment system in a single day.  The company reported it had 402 million unique visitors to their sites which is more than a third of the adult population in China. The reason? November 11th is a holiday in China known as “Singles Day” due to the four lonely 1s. Companies take advantage of these prime times for holiday shopping by hosting online shopping events similar to our Cyber Monday, the day after Thanksgiving weekend where retail sites encourage online shopping by advertising promotions and deals. Not only has China’s economy created their own version of our biggest e-commerce event but they have surpassed our profits in a short amount of time—a sign of a rise in the service industry.

Chinese consumers are expected to spend $290 billion at online retail sites this year–$30 billion more than the U.S., according to Forrester Research. Now the world’s number one digital retail market in value with a drive that’s expected to continue, China is likely to expand its service sector even further.  In addition to the education industry, the travel and hospitality sectors are likely to become more prominent in China’s economy. China’s president, Xi Jinping, showed his support of these developments as he met with the Council in Beijing: “There are sufficient factors supporting China’s economic development. We are confident that the Chinese economy will keep growing in a sustained and healthy way.”

To learn more about past and current economic conditions of Asian countries check out the Asian and American Studies major.