Who Makes Policy Campaign 2016 Edition

Clinton And Trump Got Roughly Equal Media Coverage In September

In class, we spoke about how trump is a media magnet with him getting a lot of free media coverage, well it’s good to know Hillary is finally catching up.

According to Carl Bialik of FiveThirtyEight who tracks media coverage for the two presidential candidates through mediaQuant, a Portland, Oregon, firm that analyzes television, print and online media and social for the quantity and quality of mentions of candidates.

“While Trump hogged free media coverage earlier in the 2016 campaign, Clinton started matching his pace soon after both nominations were clinched. That trend continued in September: Clinton got coverage worth $423 million on television, in print and online, to Trump’s $465 million in September.”

Also noteworthy is the quality of media coverage, according to Bialik “Since mid-September, Clinton’s net favorability rating is 10 percentage points better than Trump’s”

Author: o.oyewo

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