The Interpublic Group (IPG) Speed Networking and Career Panel truly lived up to its intention. The event focused on promoting diversity and inclusion in the workplace and included a panel of experienced professionals that accurately represented a diversity theme. The event created a unique environment for panelists to share their stories and advice, while simultaneously allowing students to discuss their own careers, thoughts and opinions. Throughout the event, there were eight ideas reiterated as ways students could promote their best self. I felt these points were relevant and worth sharing.
Tip 1: Promote your unique selling point (USP) – Your unique selling point (USP) is that feature that makes you different from others. Knowing your USP requires you to analyze your strengths and weaknesses to find what you do best. Think also about transferability and applicability when promoting your USP.
Tip 2: Prepare an Elevator Pitch / Personal Pitch – The elevator pitch is a 30 second to 2 minute infomercial promoting your best self. If you want to be remembered, you have to make your pitch memorable. Practice your pitch until it is the closest version to perfect. Always include your USP. Our Building Your Brand: The Personal Pitch workshop can assist you in creating a personal pitch.
Tip 3: Have a Business Card – A business card is a professional and relatively inexpensive way to provide your contact information. It saves you time and eliminates the awkwardness of sharing information. If you do not have a job title, I suggest you include your name, major, email, telephone and career interests.
Tip 4: Research Company – Knowing about a company is very important to your job search. Researching a company before submitting an application helps you to gauge cultural fit. In addition, researching a company prior to an interview helps you to provide informed answers and questions. You do not want to go into an interview and say something that is completely against a company’s culture and values.
Tip 5: Ask for the Job – This has to be the most unconventional advice I have ever heard, but, if you want it, ask for it and explain why you should get it.
Tip 6: Thank the Interviewers – Always thank an interviewer for taking the time to meet with you. It expresses gratitude.
Tip 7: Dissect Interviews – Sometimes interviews do not go as planned. As a personal development strategy, try to find out what you can improve and make the appropriate changes for the next interview.
Tip 8: Build Relationships – Saying networking is important is cliché but it is one of those necessary clichés. Meeting people is one of the surest ways to get noticed.
Meeckel is a Corporate Communication graduate student at Baruch College. His professional interest is in Reputation Management, Strategic Communication and Visual Communication. Meeckel is an avid reader, writer and lifelong learner. When not working, you will find him walking and happily getting lost on the streets of New York.