This project was more difficult than I expected. The biggest challenge was we were limited to one typeface “Helvetica” to complete this project. The typeface “Helvetica” can be characterized as neutral, pragmatic, simple and rational of structure. Therefore it was hard to express “romantic” feeling through this typeface. I tried to change the shade, size and space of the typeface but avoiding representational design. The objective of my project is to express a simple and visualized feeling based on the vocabulary itself without too much decoration.
This project taught me how to use InDesign to create expressive words and the ultimate goal of designing is to express your idea through the simplest way.