Author Archives: TONG LIN

About TONG LIN

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Design Samples

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good1good2

The first good design example is provided by Heinz. They use short and clear sentence to communicate with audience, and the picture shows how fresh and tasty of their tomato ketchup. The second good design has a carrot and chopping board on it, but both of them were chop in many piece. Audience might not be able to understand the massage at very first time they saw it. However, once they notice a little knife locate on right bottom side, then people will realize this is an advertisement for knife.

bad1 bad2

The first bad design has a giant green face which will scare people and have negative feedback. The words overwritten on each other at top make audience difficult to read. Therefore, choose of font and structure turn this to a bad design. The second bad design is a logo, which the fonts are too fancy and difficult to see.

What is Graphic Design

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Before I enrolled this class, I thought graphic design is very simple as combination of pictures and words. However, this professional area is more complicate than I could imagine. The decision for every single word and every piece of image will have directly impact to the true massage send from client to audience. Sometimes a picture could worth thousand words or few words could be better than any explanation. Even a type form could change few simple things to be real beautiful and amazing. In order to success in design, designer needs to be both creative and innovative.

My question to author would be what’s the purpose of graphic design, to satisfied clients’ needs or express of inner self? I believe all designer has full passion and interest on creation, and most of them had their own characteristic. However clients have different taste on art, so someone may or may not interest on particular style. However we can’t force people to like your design, but we must make sure the public understand it.