This article titled “What is Graphic Design?” really helped me to fully understand how graphic designer use images, text and fonts to pull their audience in. I have tried in the past to do some mediocre graphic design work but I would really like to lean how different fonts and sizes affect the overall perception of the message. This article made me really think about the psychology behind graphic design. From image-based, type-based and the hybrid of image and type designs, each has their very own way of most effectively communicating a message. I am really interested in logo designs and how to create works that are both visually appealing and effectively stick with the audience in the future.

The question I pose to the author is, how does psychology play into graphic design? I am aware that it is a major components of designing text, logos and visual imagery but what exactly does the audience respond to and how do graphic designers determine this? This aspect plays a huge role in how effectively the message you want to portray is administered.