My gift bag is conceptualized by the ideals of a non-profit organization called Art Start. Their mission is to foster the lives of underprivileged youth and children that are mostly at-risk by giving them the opportunity to pursue a talent in the arts through workshops and artist’s residence. I specifically chose my gift bag to focus on the music side of the organization. The target that I would have to sell my bags to would be people who have interests in the arts as well as getting the youth out of the streets and jail by giving them the opportunity to pursue their true talents. The demographic of my target would preferably be people who live in cities, have an above average to high income, ages 30 years and above, and are art & culture enthusiasts.
My concept included emphasizing the idea of violence but sticking to the subtle and harmonious characters of music. Therefore, the color scheme that I chose was black, white and red. The gift bag on a whole is a 2-color model process. The images are grayscale (double exposure) and one single red color. The font colors are all paper white.
The sides of the bag with the music notes are red to emphasize the idea of violence as bold and loud. While the front and back is just white to convey the true essence of music. The tagline is straightforward and portrays my cause well “Music over violence”.
The reason I chose to sticking to a conventional shaped tag is because It compliments the elements of the bag well as well as the layout of the tagline. The material I used for headphones is a flat metal painted over with black to match the image. The tissue paper I used was red again to convey the notion of violence and the little strips of music papers in the bag makes the tagline literal. It took me 2 prototypes on regular thin tabloid paper to come to my conclusion on the design and took 1 prototype on the good paper to finalize the printing process and colors in relation to what it looked like on the computer. The paper I used was a 67 lb hard stock presentation paper from Staples. This fit well with my design concept and takes the weight of the metal pieces used as handles.
Overall the biggest thing I learnt from this project was to understand how to differentiate the colors that I see on the screen versus when printing on different types of papers, which is important in production. But It also helped me settle on what materials best go with the final print.
