Meghan Sharp
For my gift bag project, I decided to focus on Global Climate change and how it is effected the Polar Ice Caps. The change in temperature has been drastically melting the Polar Ice Caps away, Polar bears and other wildlife are losing their homes. According to the U.S. Geological Survey they are predicting that two thirds of polar bears will disappear by 2050. So for this project I though it would be a great idea to focus on the Polar Bears.
For my design approach in the beginning, I really wanted to create a hand drawn cartoon like picture of a happy polar bear and a sad polar bear. After playing around with my design for weeks I realize that the design was not going to work out, and I needed to step away from it and try something new. I decided to use a full color image of a single polar bear, standing on ice that was melting away. I thought it was best to have the image wrapped around the entire bag because you are able to see how much of the ice caps are melting. I then decided to make the type really large and bold on the other side of the polar bear, to really grab the client’s attention and wanting to help people want to start making a change.
The typeface I used was: Helvetica Neue Condensed Black.
I thought this was the best typeface to really grab the attention and to make a stand against global climate change.