I decided to do gift bag for non- profit organization Charity: Water. Charity: water is organization that provides clean and safe drinking water to people in developing nations. The organization has helped fund 13,641 projects, benefiting over 4.6 million people.
My concept was to create charity bag that will show the devastating statistic of how many children suffering from the need of clean water. I wanted to make the bag unique, distinctive and personal.
Both sides of the gift bag have the same statistic but with different numbers: one side says “every 60 second one child dies from water related diseases” and the other side says that “ 4,500 kids will die today from water related diseases”. On both sides of the bag, I have logo that created for this organization. It says water charity, and instead of A in word water I did white water drop. I think this makes the logo memorable and eye-catching.
On the bottom of a bag it says: WATER IS LIFE and shows the statistic that nearly every 5th child is affected by water problem.
For this project I used only one typeface Gill Sans, but I play with weight and color of typeface to make it more eye-catching and put accent on a words that I needed to be more distinguished. I tried to stay simple even though I used 4-color model for this bag, my bag doesn’t have many different colors in it.
With my design of this gift bag I wanted to send message to people who will buy it, that YOU can help people and children in need of clear water.
From this project, I learned that when you designing a gift bag, something so complex and interesting, you need to take into consideration many factors. You should have visual of the whole bag as one piece and make it work. It’s good to print out and put together as many test bags as possible, because it will show you what you need to be changed.
