From the start i knew that this assignment was going to be challenging–and i was right. At first I wanted to do a complex fold for the invitation, but as I continued adding folds to the invitation I began to realized that it was not only going to be a much more complex job for me within indesign but also confusing for the reader to understand. Which is why I went along with a more classic fold. I used a paper size of 8.5 inches in height and 10.5 inches wide– made two verticals folds one measuring 3 inches and the other 2.5 inches leaving me with 3 inches in the middle. The smaller fold gave my design some difficulties since i had to take into consideration the one side of the invitation to complement the other.

I sketched a few thumbnails trying to figure out what felt right, these definitely helped me put my ideas into indesign in a focus way with out wasting time. My thumbnails also gave me a visual of how my design was going to look with the folds. I noticed that some of my thumbnails looked nice but when completed and folded it looked like a brochure.

The fact that this assignment had to be accomplished with duotone colors made it so much more challenging.  I used a Pantone 7737 (green) and a Pantone black 3 c, I wanted to use a green since white and green are the colors for the department of sanitation. I think that the helvetica typeface gives designs a modern look, which is why I choose Helvetica as my main typeface with some changes to the weight and colors to chosen words that i wanted to stand out in the invitation.

I used a .5 in green bar in front of the invitation to contrast with the duotone picture in the the front and in the inside I really blew up a picture so that we could focus on the facial expression of the worker. finally I wanted to give the invitation a more of a New York feeling to it which is why i made a skyline out of the picture using and adding a lot of squares. to the image.

I think i would like to use the paper Heaven 42″ 170g/m^2 11 lb txt, or 42″ 250 g/m^2 92.5 lb Cover. with a coated paper to give it a smooth feel.