Harriet Koutsoudis

When thinking about designs for each version of the postcards, my main goal was to create a design that was simplistic. Something that will grab the attention of the audience, but something that isn’t overdone. With my one-color postcard, I placed the image at the bleed line. This allowed my image to be cut off and it didn’t t show the whole image. To me, this was an interesting way to present my postcard without going overboard. For the text, I used Helvetica, a text that is very straightforward and not too complex.

With my two-color design, I tried to approach this design in a different way. I was trying to come up with different ways in which I can crop my image, so I decided to use the hexagon shape placer. I thought that this was an interesting way to use the cropping technique, because it made it look like puzzle pieces. Even though it was cropped, the audience was still able to see the original image. To correlate with the design, I decided to use a much more smaller text and applied a lighter tint because I felt that there was already to much design work present that if I did use a stronger text, then it would have been to chaotic.

For my last design, I tried to approach my design similarly like my other two designs. For this design, I decided to use the color black because I thought it made my image stand out more. I chose this design because; to me it almost resembles placing a photograph in a nice frame. By adding the rectangles at each corner, it add more depth to picture and make it more unique. I also used the font Helvetica because it was very simple and it did not overdue the rest of the image and design.

Overall, this project has allowed me to have a better understanding of the coloring process when it comes to printing and design. I’ve learned how these techniques are essential to working in the design field and how it is so crucial to now these types of procedures.

Eileen Makak

Design Approach:

At first, my designs and ideas were very basic. My picture was of a path (it was taken a couple of summers ago when I went up to Maine). The word that I chose was “narrow”. My designs centered around the idea of being narrow, and walking a narrow path. I was very focused on kerning the letters together, having the letters be in the center of the image, making them small. Later on, however, I played more with the images and the typefaces. I worried less about the word itself looking narrow, and more on the design as a whole.

What I learned:

The more I play with the design, the more fun I have, and the better the deign looks. Additionally, this is the most I have ever used Photoshop. I am excited to know something about how to use it. It was fun playing with different colors, and then going into InDesign and making my own color swatches.

Typefaces:

Helvetica, Bodoni, Century, Century Expanded

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Write about your design approach, the typeface you used and what you learned from this project.

Post your analysis in the category, Postcard Analysis.