Postcard Analysis

Tannya Luna

Design Approach:

The Design approach that I took was very simple since we were able to create sketches in advance.

For the Color One I created three different postcards; the first one is it very simple and only contain the Century Bold fond across the picture.
The Second was more simple, I decided to cropped the picture and flush-it-right with the word “SHADOW” in a vertical form utilizing the white space.
The third picture has a small crop and I flushed the word to the left-hand corner. Overall I played a lot with the spacing and the different types of fonts I used.

For the Duotone, I became a little more creative with it since I had some room to play with the different color mixes and tint. Also, it was very interesting to play with two-colors and making them look attractive to the eye.

For the CMYK, it was bit hard because I had 4-colors to work with. I was getting used to the idea of only utilizing 1 or 2 colors. However, I was able to create something interesting and a bit weird out of it, after playing around the the shape of the image.

What did I learn?

I was able to understand more about the relationship between color. I was able to see that I don’t need necessarily 4-colors in order to make the postcard look good. I was able to see that works/projects can become very unique and full of life by just using 1 or 2 colors. I liked working with restrictive colors!

 

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