Week 13

This week in my internship, I worked on various marketing initiatives. Such initiatives include changing the descriptions on our Adwords ads. I changed the descriptions for three ads. I also wrote a product overview script for our Maestro product. It is a detailed description of what the product is, what it does, and it’s benefits. In addition to these, I assigned leads to our salespeople and updated the content on our website. Lastly, we finalized the thank you pages we were working on before for each of our products.

For my website, I added a background color, which is a lighter blue than the blue I used for the rest of my website. Because the standard blue is too bright. I also added some of the portfolio works I have. I created a page for each; with the description of each project and showcasing the artworks.

For my independent project, I finalized some of my brand book pages. I have all of the logo specifications, logo variations, black and white logos, the table of contents, and the front page. I also finalized the descriptions for those pages as well.