All three slides emphasize the slide title, both with font size and a red underline. The main body of text has a consistent font size and center orientation. All slides have a darker background image that contrasts with the white text in a clear and legible way. All images are connected both to the text and one another, which illustrates logical relationships between slides and provides visual consistency. Red text boxes are used consistently for information that the presenters want to prioritize for their audience.
These four slides use text boxes, logos, graphics, and color-coding in consistently formatted ways to compare dimensions of Adidas’ marketing strategy with its major competitors. Text boxes with corresponding logos to represent Adidas and its competitors are organized in the same quadrant across the four slides. When the information for all four companies is the same, it is contained in a superimposed central text box in bolded font. Otherwise, the text box containing information pertaining to Adidas is always filled in with blue. Each slide makes use of a graphic in its title to visually represent the marketing dimension under consideration.
