This slide effectively and concisely presents a visual representation of earnings before interest, tax, depreciation, and amortization (EBITDA) data. The bar graph visually communicates the steady increase in earnings over the five-year period under review. Importantly, a table with numbers wouldn’t have the same visual impact. The pie charts on the left allow for a quick comparison of the shift in earnings by segment. The light and dark color contrast of both graphs increase legibility and effectiveness.
This slide uses a bar graph to visually compare market share among three competitors. The graph uses color coding, but instead of cluttering the graph with words, or making space on the slide for a key, the caption below elegantly and straightforwardly matches colors to competitors. The caption’s language synthesizes the graph’s key takeaways. Because this presentation is about Netflix, and to clarify the steady growth that wouldn’t be easily visible to the eye (in contrast to the more easily visible decline for cable providers and stagnation for iTunes), this team provides precise numbers above only the Netflix bars. The four-cornered logo in the top right identifies this slide as being a part of the team’s SWOT analysis, likely in its “opportunities” section. The logo therefore anchors the graph in an overarching rhetorical purpose.
This table facilitates a comparison between LabCorp and its competitors. Putting LapCorp last, and using green check marks to emphasize its success, allows the audience to easily see that they hold the competitive advantage over other industry leaders. This group rightly determined that a table would be the best way to visually communicate this information.
This table includes a lot of financial data, so the team strategically focuses their audience’s attention by drawing boxes around priority information. These boxes reflect the color scheme of the presentation, and visually reference the summarizing text box at the top of the slide, allowing the audience to easily make sense of the financial overview. Data sources are placed in the bottom left hand corner in small font so as not to distract audience attention while also validating credibility.
