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Bernard L. Schwartz Communication Institute

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Hierarchies of Information

This slide uses a flow chart of color-coded text boxes and symbols to clearly illustrate two cause and effect relationships that contributed to the automotive industry’s decline. Green and purple boxes indicate causes and effects, respectively, and arrows and plus signs communicate the specific relationships between different phenomena. The equal sizing of the two lines suggests their equal significance in response to the question posed in the heading.

This slide uses an information hierarchy tree to communicate Trabby’s two forms of corporate social responsibility. It then further elaborates on each of these initiatives, dividing them each into two subcategories. The similar sizing of textboxes at each hierarchical level communicates that these initiatives are of equal importance.

The sub-headings on this slide follow a logical informational hierarchy: the presenters will first address the beta testing period, and next the post beta testing period. Bullet points are logically and hierarchically ordered, and follow the same logic in both sets: they will first talk about timeline, then about sample size, and finally about Trabby’s goals for each period.

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Bernard L. Schwartz Communication Institute
137 E. 25th Street, Room 315A
New York, NY 10010
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