The employee’s attitude towards his/her firm has a negative effect on their performance. So, employee cynicism reduces the performance of a firm through three types of organizational cynicism. They include employee questions the integrity of the firm, detests the firm because of personal reasons and attacks the firm in the public. In order to prevent employees’ action from ruining the firm’s image, which leads to a loss in profit, a firm should invest in CSR. According to Reynaud, CSR reduces employee cynicism because it causes their employee to trust the firm and their coworkers.

CSR efforts may include creating a safer and more comfortable environment should be established for employees because it increases positivity and commitment to the firm. The more appreciation a firm show to their workers, the more work they are willing to do. When people think about CSR, they usually think about donating to charity, something out of the workplace. But, benefitting its workers is another form of CSR, which also improves a firm’s performance. If a firm treats its employee well enough, the employee would be grateful and in return work harder in return. I agree with the author because employees have the power to influence on what others think about the firm. The reputation of the firm is in the hands of its employee.  

Reference: Reynaud, E. (2018). How Perceived Corporate Social Responsibility Affects Employee Cynicism: The Mediating Role of Organizational Trust. Journal of Business Ethics, 1-15.