In recent years, it feels like Wells Fargo, one of the most renowned bank, is suddenly caring about society and the environment’s condition. They were able to fulfill their many Corporate social responsibility goals of 2020 ahead of time. To me, It is as if Wells Fargo is doing everything in their power to promote their corporate image rather than truly wanting to contribute to society and the environment. The reason I feel this way is because of today’s view on CSR. In the present, when people in the business field think about CSR, they think about using it as a marketing device to firm performance.

Wells Fargo is no different than others. People might believe Wells Fargo is very benevolent for the constant donations, but it is highly likely they are doing it to improve their reputation, and it is working. The Wells Fargo account fraud scandal is about the bank creating millions of fake savings and checking accounts for their clients without their consent and knowledge. Because of this controversy, Wells Fargo was despised, but now the hate faded away. In my opinion, Wells Fargo was able to restore their reputation and people’s trust through CSR.

Reference: Wells Fargo to Release Corporate Social Responsibility Report. (2014, June 20). Wireless News, p. Wireless News, June 20, 2014.