In this step, I’ve done extensive and deep research about current 3D Printing Ad campaigns. Please see the following links for examples, and my descriptions for more detail:
Categories 1: Existing 3D Ad Campaign
Coca-cola
Campaign 1: Mini Me Campaign:
Coca-Cola wanted to introduce its new Mini Bottles in Israel and worked with Gefem Tel-Aviv on this fun 3D printing idea. The brand invited consumers to create tiny, digital versions of themselves in a mobile app. Then, Coca-Cola selected some of them and invited them to the Coca-Cola factory, where they could turn their mini-me’s into the real thing, via scanning them and then printing their scans in 3D printers.
Process about how they do this campaign:
https://www.youtube.com/watch?v=Ws7OjDe8Ws4
The actual mini-me ad campaign:
Campaign 2: 2010 WORLD CUP Campaign
Two lenticular lighted panels were installed in subway stations to mimic “The Wave”, the celebration of Brazilian fans. Those walking past the panel would see the Gigantic Wave forming right before their eyes as they passing by the 16-meter long panel.
Please see the following link to see how it works.
http://v.youku.com/v_show/id_XMTg2MzY2OTg4.html
Categories 2: Providing customers the ability to design their own unique 3D model online, and helping their customers to print them out
Home Depot partnered with MakerBot to take on 3D Printing together, offering a retail experience to the DIY and construction crowd in 39 stores.
http://associationof3dprinting.com/home-depot-and-makerbot-to-take-on-3d-printing-together/
3D Printing a Porsche:
Porsche offers its customers Cayman as 3D printing model, for them to create, print and colorize their personal Cayman.
http://3dprintingchannel.com/video-of-3d-printing-a-porsche-free-porsche-designs-for-3d-printers/
Categories 3: Placing 3D printers in stores
UPS has 3d printer:
UPS staffs discusses some unusual things they see people 3D printed in the UPS Stores:
People ask for printing robots, jewelry with skulls, trophy, and their body parts such as their teeth and ear to make their own necklace.
Other 3d printing technique used for promoting company products:
Swarovski 3D Printed Fashion Clothes:
http://3dprintingchannel.com/swarovski-3d-printed-model-fashions-made-with-3d-printing/
3D Printing Dental Growth – Dental Use With 3D Printers
Presently, 3D printing is being used in dental laboratories around the world. Orthodontic labs are using it to make models and aligners, and restorative labs are using it to make patterns for fixed prosthodontics, surgical guides, and complete removable dentures.
http://3dprintingdentalmarket.com/3d-printing-dental-growth-dental-use-with-3d-printers/
In addition, example for 3D printing ad agency: