You’re famous! Didn’t you know? Just as celebrities get followed around, get their picture taken, and have obsessive fans keeping tabs on them from their birthday, to their favorite color, and underwear preference, you’re no different. But you most likely don’t feel like a celebrity, do you? You don’t see hordes of people following you around, taking your pictures, or anyone lining up to interview you and ask what’s your favorite flavor of ice cream. But I will tell you that your “fans” know just as many details about you, more than you would think.
They have collections, volumes detailing everything about you, from everywhere you go, to everything that you do, they have your photo, they have videos of you, and even your private conversations; they know where you’ve lived, who your roommates are, everything. But where did they get all this information from? You gave it to them silly. Let me give you an example, don’t you remember that private snapchat photo that you sent to that person you like that you thought got deleted after its short life span of 3 seconds? Well right after you sent it to them it went straight to your “fans” who then sold it to the highest bidder, you’re famous alright.
Just like in the example I gave one of the biggest problems with today’s society is that nobody knows that they are “famous”. Nobody knows that they are constantly being watching. After reflecting on my own online activities at first I didn’t think that I could possibly leave much of a digital trace but after thinking some more I realized that I was wrong. I may not post anything on Facebook, and I don’t have an Instagram or twitter or a Pinterest or anything else of that sort but I do have a Snap Chat.
With Snap Chat, we are directly outsourcing our personal information in the form of photos, videos, and messages. People have the wrong idea about the app completely. In an article titled Snapchat now owns your photos, even after they disappear, the author explains “The app that pioneered sending secret – and sometimes saucy – snaps that automatically self-destruct can now see, and store, everything you send – even when you no longer can.” It practically like we don’t own ourselves anymore. Right after you use the app the media that you created belongs to the app and they have the right to share, publish, edit or modify that piece of media in anyway that they want. With every update that we download we are giving away more and more of ourselves.
As Mark Andrejevic would explain, this relationship between us and the different media servers that we use create the concept of market surveillance. Andrejevic points out that the problem is that “companies are able to track our movements, transactions, and communications without our permission or, in many cases, knowledge” (iSpy: Surveillance and Power, page 4). The online world is constantly surveiled and every detail of information that we shared is offered up on the market. For me I don’t think that this is acceptable to any extent. If you want my private information ask for my permission, I’ll still most likely say no but its at least better to be asked and for people to be aware.
Earlier I mentioned that I have a Facebook but I just don’t post on Facebook and there is a reason for it. If I do post it will most likely be photos relating to one of my most recent volunteer trips, or a comment to wish someone happy birthday. Why is that? Well, its because Facebook is a place where not only do I have my friends but I also have my family members; since it apparently considered rude to not accept a friend request from that aunt that you never see. Media is turning into a disciplinary society, “a social formation in which we become both jailor and the jailed” (Digital Media and Society, page 212). Not only are we watched by our “fans” we are also watched by each other. And because of this we change what we would post, and the media that we produce. The digital authorities are here to stay and the sad thing is that most people don’t even know that they’ve showed up.
Lets Think:
Do you think its wrong that we live in a disciplinary society? Do people need surveillance to keep them in check?
Do you think it is possible to change this media trend? What can we do to stop or prevent the way our information is being handled?