My favorite game back in elementary and middle school was Neopets! The best way I could describe is a game within a game: You, as the player, are accompanying your “pets” to get food, play other online games, create houses and surf the Neopets community. It’s a website known to be used by kids and teens for hours. MTV had big hopes and dreams for this site, valuing at over $160 million. This game, being that it is meant for kids and teens, does not adhere to politics that are common among other online games or video games.
Source: Flickr Creative Commons
But it is pushing boundaries. “Faerieland” for example, is a location known in the world of Neopia, that is all that is sugar, spice and everything nice. But all the faeries are ladies, just like in mainstream belief, with a color scheme that was full of pinks and purples, but I guess that it stuck with purple since I last played the game. “Virtupets Space Station” is another location in the world of Neopia, that follows the space-y technological theme, which is pleasing to the norms for boys.
Then you have the newer location, “Shenkuu”, that were added in the days when my Neopets usage was declining, that follows a mystical, up-in-the-mountain-tops theme. This location follows an oriental, ancient East Asian theme. The location called “Lost Desert” follows a Egyptian, Sahara desert theme.
According to the locations, the items sold like food, clothing and weapons, cater to the theme which can be borderlining racism and gender inequality just through the usage of stereotypical naming.
So what about the pets within our ownership? There’s no way to tell what Neopet is a male or female, unless you look at the actual profile of each pet, or put on clothes for the pets. You can even use a tool called a paintbrush to “paint” your pets a certain theme, which people can conclude gender from.
Source: SD1 (http://sd1.menu-it.ru/?p=55061)
You, as the user of the website, don’t have to choose a gender or race upon making an account, based on my memory from a decade ago, therefore a profile can be generated about the user through the choices made on things like which games to play originating from one location, the food fed, products purchased, and more. This supports Nakamura’s theory of cybertypes: a stereotype within a cyberspace. Nakamura has said that “Chosen identities enabled by technology, such as online avatars, cosmetic and transgender surgery and body modifications and other cyberprostheses are not breaking the mold of unitary identity but rather shifting identity into the realm of the “virtual,” a place not without its own laws and hierarchies.” (Nakamura, p.4) This shows potential danger in the cyber community for its underlying gender and race distinctions. This would be against Schaap’s argument as he said “The potentially subversive effects of online games and social interaction prove to be quite limited, but the traditional gender conventions that were supposed to be questioned online appear to be doing quite well.” (p.239) But of course as a kid, these kinds of things pass over your head, how about now?
- If you have played Neopets before, and were to play it now, would you notice these subtleties?
- Is it possible for Neopets to maintain a genderfluid, non-racial website? Why or why not?