The digital future seems to be growing brighter each day as new advancements crop up every day. Everyone is gradually claiming a digital space and the business world is taking advantage of that for marketing purposes. One of the promises of digital future is digital marketing, whereby the business people will be increasingly utilizing the growing digital platform in marketing their brands. There is no better way of creating the awareness of a given brand other than digital marketing. Digital marketing seems to be an effective tool through which the business people will be competing for in the future for marketing purposes.

The digital future seems to be growing brighter each day as new advancements crop up every day. Everyone is gradually claiming a digital space and the business world is taking advantage of that for marketing purposes. One of the promises of digital future is digital marketing, whereby the business people will be increasingly utilizing the growing digital platform in marketing their brands. There is no better way of creating the awareness of a given brand other than digital marketing. Digital marketing seems to be an effective tool through which the business people will be competing for in the future for marketing purposes.

Through digital marketing, there has been increased availability of various goods and services over the internet. Today I can access a number of stores with online presence and make an order of a given good that I want from their shelves and make payment through various mobile payment apps. I need not travel to my preferred shop in order to have a good share of my favourite pizza, but through digital marketing I can navigate through the internet and visit a number of pizza inns and from the available reviews make an order for a pizza. One aspect of digital marketing that I would love to see develop is customer support and real time response. I believe with the advancement in digital communication in the growing digital society, digital marketing is going to be a big thing in the future, whereby we could be accessing almost everything over the internet.

However, am concerned with the safety of the internet usage in terms of online privacy. I expect our digital society will be much safer as we go into the future at the heart of growing digital marketing. With the development of digital marketing, our dependence over the internet for almost everything is likely to come with a price. With the expansion of surveillance, online privacy is going to be a problem, but we need to more vigilant as we head into the future, as companies are likely to take advantage of us by manipulating our personal information and compromising our online privacy.

Andrejevic cautions us to be more vigilant as we go into the digital future by mentioning that, “commercial surveillance is key in manipulation, alienation, and control attached to the interactive economy” (Surveillance & Society, pg. 279). The many companies we interact with are more concerned in making more profits and their main priorities are their sponsors, advertisers and investors rather than serving our interests. We ought to understand that in digital marketing, many companies are geared towards using our services for profit purpose and not the vice versa.

Questions

Do you think digital marketing will serve all your business needs in the future?

How do you think your online privacy will be impacted by digital marketing?