If we go back to early ages, humans always had the need to communicate in order to express their thoughts, needs, information and everything that concerned their society. We evolved from signs language and smoke signals to a more complex vocabulary that not only made communication easier but more efficient for these people. The same is happening now days with social media and all its innovations. Adrian Athique argues on his book that “like in any other era that has come and gone before, the era of new media has brought into being a language of its own” (Page 15).
And then we find a great quote from Couldry that reads: “Media as a term is ambiguous…have become flexible and interconnected enough to make our only starting point the media environment”(Page 2). This argues that we don’t know what is the next idea or innovation since there are no boundaries when it comes to media but we will for sure be affected by it because we LIVE in a digital world. And affected doesn’t necessarily mean in a negative way.
I believe that one great characteristic that social media has brought is that you can easily market products, places or services in seconds and for free. Marketing is a key operation for successful businesses and relationships. Instagram was launched in 2010 and today is considered as “one of the most powerful selling tool”. (Natalie Golding Blog). In this blog by Natalie we see a perfect example of how brands like Lancome, Starbucks, and Ebay have benefited of this “hashtag” social trend.
I am a make up artist and costume designer and for me, Instagram (@touched _by_adrean) has been my platform to show my work. Below you can see some of my videos.
I don’t think that I would have been able to promote myself if we lived in an era without digital media. It is so easy for me now days to just post a pic or a video of my work and get instant responses. Because of this tool, I have been able to work with other artists and create relationships that are beyond what I expected. And of course a great initiative to make some extra coins. All of these are personal examples that agree with what I found on Natalie’s blog about big corporations. This gives me the affirmation that everything you dream of , you can do it. Take advantage of these great platforms that social media offers today.
So, if you are an entrepreneur or you simply would like to promote a service I would recommend you to watch this video about 10 Instagram marketing tips that can make your experience more successful.
- Have you ever thought of marketing any product or service using social media?
- How do you think starting entrepreneurs marketed their products or services in the past?
Hello,
I very much enjoyed your post. I totally agree with you that social media really helps people to promote themselves, their product or services. Social media gives everyone kind of the same/similar chances to use it wisely and become successful in whatever field they’re interested.
I’ve seen people become very popular or their product/services because of the social media. So, it’s like in 1 night/day the person goes from nothing to everything. That one photo, video or article on media might be crucial.
Hey,
This was a great posts. Although i am not much involved in social media besides facebook. It is really noticeable the way businesses and individuals are using social platforms to promote and advertise their product. I am an entrepnuer myself, and although I have yet to use any social media to promote my business, I just might after reading this. Thanks!
I love your make up videos!! I agree with you, with everyone being online the best way to get your product across to the masses is to put it in front of their faces. It is a cost effective way to reach out to people and expose your business.