The Biggest Company You’ve Never Heard of

[youtube http://www.youtube.com/watch?v=szNLMtgI7hU&w=560&h=315]

With the addition of sound and biased statistics, we could make our audience feel a certain way on the topic. When an idea is presented through text alone, we leave the audience to develop their own opinion on the subject regardless of how biased the writing might be. With these additions to the information on the company, the sound and specific numbers generate a sense of fear in the audience. This is also without any preconceived knowledge on the company, we are left feeling this way. I don’t think the producer of the video would have been as successful with providing a dramatic story if this was presented strictly in text.
.