I found this Casper mattress advertisement while riding the subway and it’s an ad I have seen numerous times and it influenced my decision to purchase my own mattress. Personal possessions aside, a majority of the ad is made up of texts and refers to us, the subway riders, as their audience. It engages us by describing the situation of waking up and heading to our destination but also feeling uncomfortable with the environment we are present when we ride the subway. The ad follows up on this by inviting us to imagine ourselves feeling comfortable over layers of foam in which we can be relaxed. Even though this is just a simple ad that is trying to sell mattresses, it still reflects our lives and how important it is to value ourselves.