This ad was found at the Woodhaven Boulevard subway station, on a wall that is right next to the staircase. In comparison to the other posters that I’ve seen in that station, this particular one stood out the most. While coming up the stairs, my eyes immediately became drawn to its vibrant purple background. Once I noticed the unusual display of curved pencils, I couldn’t help but stop to stare at it. My curiosity took over and I found myself taking a few seconds to figure out that the pencils formed the phrase, “Art is!” Also, I discovered that it was an ad for the School of Visual Arts when I looked closely and saw the words, “SVA NYC,” “School of Visual Arts,” and “Made in NYC” written on some of the pencils. For a simple poster with a short phrase on it, the creative ideas that went into it allowed it to be the eye-catching ad that it is today.