I saw this advertisement on the downtown 6 train. It is kind of hard to see the words (bad lighting), but what initially caught my eye was the phrase “All it takes is a hashtag”. As a marketing major, I totally agree with this. In today’s society, people are always on social media and using hashtags to get their message across. There are trending hashtags on Twitter and Instagram that show that hashtags are popular to use. The fact that this company is referencing/using hashtags to promote their brand shows that they adapt well to the growing tech industry. I was also drawn to the vibrant colors that the women are wearing. This ad addresses two types of people: the visual and the logical people. This is a nice ad to look at and the wording of it is very attractive too.