I saw this ad on the 6 train and what caught my eye was the primary colors. At first look, this ad looks like it could be for a shopping site, but when you take a second to look at it deeper you see its actually for prescription medicine. I think this ad uses primary colors and shopping bags to grab the everyday subway riders attention, along with the “text bubble” like word layout. This ad tries to appeal to the average person by talking about cash flow problems. By mentioning free delivery among other things, a customer might be more inclined to check out this product.