Section 1: Advertisement Rhetorical Analysis
Matt’s advertisement for project 3 depicts a man a dressed up in a suit on top of a rocky mountain that has shadowy words like “ Ever, world, science, student, one, many, always, love child, little” and more on it. The man is looking through a telescope. At the right-hand corner reads the text “Strengthen your skills in reading, speaking and writing to get the job you WANT and not the job you HAVE” with significant emphasis on the words ‘’WANT’’ and ‘’HAVE’’ in bold and bigger font size. On the top left corner, a logo of The American Literary Council. At the very bottom, enclosed in a circle is the number 50% followed by the text “Of the 2 million immigrants that come to the U.S. each year lack high school education and English language skills.”
This advertisement explicitly calls out to the immigrating community to take it upon themselves to become literally fluid in order to get from the job that they have to the job that they want. It is implicitly asking the immigrant community to enhance their literacy levels to become the kind of people that they would like to become, in other words, to not conform themselves with what they have gotten, but rather work to obtain that which they have always desired. This advertisement implies that without literal skills, one would not go far in life. The person would not be able to look above the mountain into new horizons, in other words, be successful, if they are not able to sustain skill in the English language.
Thus, this advertisement also holds a fallacy, it is not necessary that a person only be literate in the English language to attain success. Immigrants, although not proficient in the English language may already hold expertise of a subject within their home language, and this could be applied anywhere else where the English language is not necessary, thus becoming successful to sustain a dialogue or some type of interaction with others in a different language.