Effective:
- This ad has a smiling young woman.
- In Bold and Capital white letters, “GO FURTHER WITH ENGLISH”, sub headed by “KAPLAN OPEN DOOR DAY” in a smaller clear font.
- Letters are in white contrasting the blue background. Good transition between use of a picture and rest of the color.
- It gives an informative date and time and location of the event.
- attractive
- Intended for English language learning students
- Clear message
- Good quality production
Ineffective ad:
- Picture of advertisement is taking up the majority of space in regular size copy paper.
- Image positioned toward the upper left siade corner.
- Not enough info
- Not direct message. Icons don’t match worded “message”
- Obvious fallacies