Finish reading this essay or article I can say that I learned something new. Laura wrote down an easy, open and free from hard terminology article. It was a real pleasure to read it. It should definitely helps me in my future when I will try to persuade somebody. From my point of view the most important sentence or I might say the main idea of this article is art of persuasion, models and types. From what I read II want to mention few main (from my point of view) notes I made while I was reading it. I learned three key step in any rhetoric question by Lloyd Bitzer – exigence, audience, constraints. Orator has to prepare each of them well before appearance to receive a positive response from public. I understand what is “rhetorical triangle” – writer, reader and purpose and how PR, media, public people are using it in real life. Now I know that one of the first people who started and implement this science was Aristotle with his – “artistic appeals”, obviously now it’s much wider. I really liked a paragraph about humor as a tool for development of the ideas and thoughts to the ethos. Overall, it’s very interesting and educational article, hope the knowledges from it will help me in my future work.