Caroll’s piece touches on one of many aspects that makes American society what it is.  The fact that at one point the average Americans would see as many ads in one year that someone else would otherwise see in a lifetime, just goes to show how prevalent this aspect is in our life.  Everyday, we walk around and may not notice just how much of the environment around us are actually advertisements.  They are as she called “rhetoric” since they served the purpose of getting us to act for their benefit.    One of the main sentences that stuck out to me was “Even if we intellectually agree with something, it is difficult to get us to act unless we are also persuaded in our heart.”  This is actually true more often than not the more we think about it.  Many would agree that many ads are pretty easy to agree with, but unless it really strikes us as something that we really need, we tend to move on with our lives.  Each ad has is put out with the purpose of cornering their target audience, the people that will be persuaded through their heart.  Our mind is what gets us to act logically, and our heart is what gets us to act emotionally.  It is important to recognize that every ad may not be meant for us, and the ones that are, will more often than not persuade us whether we like it or not.