The one idea that really stuck out to me was the importance of context in rhetorical analysis.  What may serve as effective rhetoric in one situation may not serve as effective rhetoric in another.  In terms of writing, this idea has very insightful implications.  You’d write a legal brief very differently that you’d write a poem.  What may be very effective poetry writing would be very confusing legal writing.  And what would be very effective legal writing would be very dry and boring poetry.  When writing, and when analyzing rhetoric, you have to take into account the broader context in which the rhetoric occurs in order to understand whats happening.