This ad was introducing a new macintosh computer and the way the creators did it was in a whole different type of way. They first began the ad with human like robots. They were all the same and following each other to a big hall. Once they arrived there, they looked up to a big screen in which, “big brother” was speaking to them. Afterwards, a girl comes in running, with police officers trying to catch her and she throws a hammer to the big tv destroying it and waking the human like robots.

The exigency and subject of the ad was a new macintosh computer. There was to be new technology, that would change 1984.

The audience was everyone, it didn’t really target a specific group. The way the creators targeted this new computer was through the superbowl, which of course everyone in America was watching the game and commercials.

The constraints of this ad was the time, how long this ad would go on was up to the creators.

The purpose of this ad was to introduce a new and revolutionary computer that would change America. A new computer would be the new future of that year.

The argument of this ad was to show that a new computer would be the future. That everything in the technology world would change. The way this was portrayed was different and if I was living in 198 I would agree that we do need a new computer to be better.

The pathos  is to make people want and need this new product that was being shown. That it was a product that everyone must have.

The ethos is Apple, they are the ones who are persuading people to get this product.

The lagos in this ad that if you have this computer, you are part of the new world, you are entering the future.