Everything about the Apple Super Bowl Ad is fascinating and provides insightful details about the claim Apple was trying to make through their ad. One of the biggest claims that Apple was trying to make in their ad was that their new personal computer is different from the typical personal computer because it provides more individual freedom. The exigence in the Apple ad was that the problem that needs to be addressed is that the current personal computer manufacturers are not allowing people to use their computers freely because they are possessed by corporate greed. The audience in this ad are all those who use a personal computer. The subject here is the new release of the Apple computer. The purpose is to showcase the new Apple computer. The argument that Apple is trying to make is that their personal computer will be a catalyst in personal computing as they would be able to provide more individualized computers. The ethos is the advanced technology that Apple is creating and bringing into the world. The pathos is that Apple is appealing to people so that they become more individualized. The logos here is that the ad is using the 1984 novel to further their goals and use that as a logical reference. I think the person who watches the ad SHOULD act upon it because it is brilliant put together from an analytical point of view. Apple is claiming that they are going to revolutionize the personal computer industry and bring change to it, and the amount of effort and analytical thought they put into it shows their statement.