English 2150 Joe Gohari

The three pieces I  used are the book Advanced social media marketing how to lead, launch, and manage a successful social media program by Tom Funk, an article from the New York Times “From viral video to Billboard 100” by Jenna Wortham, and viral marketing for utilitarian products by Christian Schulze. These three pieces all contribute to my project because they explain the use of virality and social media in business practices and means to become successful. The book by Tom Funk has a lot of great ideas that answers many research questions I have proposed. Funk explores the different platforms that use advertisement on social media. Many platforms make a lot of money through he uses of ads to which companies pay to have their ad published on the site. There even is a section for Facebook which arguably makes their bulk of money off ads and who were in recent discussion on court about certain ad pop ups. As well as this Tom gives your insight on campaigns that you yourself can run that many of these huge platforms use. This all ties to my research because a lot of what I am asking is how social media platforms make money and how business use these viral tactics to become successful like these platforms. The article speaks about an old video on YouTube about an interview of a man speaking on a recent burglary. That video itself was a viral hit and caught the attention of many talk show hosts and memes. A quartet of musicians in Brooklyn saw an opportunity to take this funny video and produce a song from the man. With the help of some software editing the band was able to create a parody of the song called “Bed Intruder Song”. what followed from this song was that it became a hit as it sold 91,000 copies on iTunes, more than 16 million views on YouTube, and reached number 39 on the iTunes singles chart. This example is the epitome of my research because it shows that virality can equal success. In this case as a song it reached no. 89 onto billboard’s hot 100 as it was ahead of many famous artists like Katy Perry and Usher. Here virality was used to help this band become successful reaching heights they never thought they would achieve. Virality does not always mean success but here we see that people are able to no matter the platform. In the database it speaks more on Facebooks use on viral media and advertisement but from all sources each find a way to explain practices from business that you did not even realize they use. The big picture is that there are many ways to manipulate virality and social media to benefit your business and it’s a tool everyone should explore as the world becomes more digital.

1.How does virality positively or negatively affect business’s?

2. Does become viral help sell a product?

3. Through the use of advertisement do certain companies become more successful when a commercial becomes viral?

4. How does becoming viral help a business  grow?

5. Do certain people manipulate virality to help them advertise their business?

6. Why do people use virality to help their business?

7. What is virality?

8. How has society responded to when people become viral?

9. Is society more inclined to invest if you become viral?

10. How have YouTubers used their social platform to help them sell more merchandise?

11. Do business only try to become viral or they view other ways to sell their products?

12. How have business’s become more successful through the use of social media?

13.  How was business advertisement changed over the past ten years?

14. why are we more inclined to buy something if it has become viral?

15. Has becoming viral become a business tactic that companies try to do in order to meet requirements of the consumers?

16. Does virality only help a business in a short amount of time or long term? How so?

17. Who was the first to use their platform in order to help sell merchandise?

18.  Why does it matter if a business becomes viral?

19. Does virality only help certain business’s like clothing brands rather than other business’s like insurance companies?

20. Is virality the right way to help business’s grow?

 

 

Both of these articles are in regard to the New York subway system and its imperfections as well as comparable subway systems New York should learn from. In Jugal Patel’s article he talks about how the New York subway system does not accommodate for people with disabilities. The subway is a vital transportation system for New Yorkers everyday. People use the subway to get to work, school, meet up with friends, and to simply go to a restaurant. The subway is the most important system but for some people it can be difficult to use. In a city where more than 550,000 people have a walking disability, most of them already live in far from a subway station. Of the working subway stations only a quarter of them have working elevators which is one of the lowest in the world of all the transit systems in the world like Moscow, Tokyo, Amsterdam, and London. People with disabilities who live 10 min or further often don’t or find it very hard to walk or stand around for long periods of time. Living in the city myself I notice people walking with canes and strollers having difficulties getting down the stairs to the subway cart and think New York should implement some elevator or and electric staircase to make it easier for patrons to move up and down from the subways. In other highly populated cities the subway systems are much cleaner, efficient and disability friendly. In Tokyo where transportation systems like subways are the only form of transportation, finding room can be hard. Although carts usually fill up fast and are crammed to the last person, everyone has mutual respect for everyone else as there are staff to help people board the train. As well as this there are other rules implemented into the system like having a separate cart for the disabled, and woman children. The second article visits other countries who also have subway systems implemented and discuss how different they are from those in New York and how they are ultimately better. Yes, the city has an efficient system where it’s a 24 hour service and it gets you from place to place but after looking at the other subway systems and reading from first hand sources Its safe to say that New York’s subway system is disheveled, dirty, and unsuitable for some people. In other major cities subways have art gallery’s to fancy walls and ceilings to as which New York has cracked marble and weird smells. I am not the one to complain because I do not use the subway as often as other people to commute to work but after seeing other cities subway stations I think its fair to say that New York should at least put some effort into fixing the broken items, cleaning the railways, and creating a better hygiene that makes it more suitable for everyone. Most subway systems accommodate for people who need help, so ask yourself, don’t you want to live better.

https://www.nytimes.com/interactive/2019/02/11/nyregion/nyc-subway-access.html?action=click&module=Top%20Stories&pgtype=Homepage

After reading both articles I have become more aware of how past generations have differed from previous generations as well ass how Past generations view us.  Both articles depict how our current generation is so much different from others and how we are more lazy and “still live in our parents house”. In both articles millennial’s are seen to have both negative and positive connotations towards our society. The Me Me Me article explains how millennial’s though being the way they are have enormous potential for the future to come. In the Buzzfeed article it speaks about how millennial’s are just straight out lazy and are not as hard working as the people that came before them.

I myself must admit that some of the characteristics used to describe our generation from both articles are true but not all of them apply. Narcissism has become the new black plague as people have become more selfish and self absorbing. I don’t blame most Narcissists due to the fact that they seem so confident in themselves, why not let them bask in the glory. But i do not feel that this generation is responsible for this evolving trend due to the fact that it is simply how society has adapted and what is now. Social media has now become one of if not the most largest platform where people can exchange information. Although social media can be seen as a place where teens can spend their entire day on but it is also the biggest means of communication now. The social media aspect has most strongly exemplified society today as kids hope to be the next big vlogger and social media influencer which is not a realistic dream to live off of. For me the basis of success comes from hands on work. Success though often does trace back to social media as branding yourself will help getting your company out there through pages on Instagram and Facebook. The notion however that we have become lazy is wrong. Why people think we have become lazy is because we have found out easier and faster ways to do something rather than take your time like the older generation does.

Before reading these articles would consider myself a millennial just due to the fact that I do not support myself and often do find myself struggling with real world problems. After reading these articles my position as a millennial intensified as most of the examples used often related to me and the people surrounding me. I myself spend hours on different social media platforms, collecting information

Hello my name is Joseph Gohari (Joe for short) and I am a freshman here at Baruch. I am majoring in Finance but would be open to change it to real estate or management. I am from Long Island and was actually born in the city. I am really into sports, basketball being my favorite, and play others like football, soccer, volleyball, etc… I have finished the whole show the office and currently watching game of thrones. If anyone has any suggestions on any new shows let me know.