Title of Article: ” Twitter’s Biggest Risk? Losing You”

Twitter has been one of the most popular social networks  over the past years.  This social network has been essential for casual social communication but also for the growth of businesses and the spreading of news.  Currently a large portion of Twitter’s profit comes from the advertisements which are seen by its millions of users.  However, if users don’t log on to twitter, they can’t see these ads, thus, causing Twitter to lose money.  According to the article, the quality of people’s posts is affecting the profit that Twitter receives from advertisements.  Although, the company has seen a growth of 44% during the second quarter of this year compared to the past year.  But as said by the article, Twitter is facing market saturation, therefore, the company is beginning to trying to acquire more users outside of the United States . In order to try to keep the attention of current users or grab new users, Twitter says that they will focus on keeping celebrities, sports figures, politicians, etc. on Twitter because of their influence on users.  Twitter believes that users will go where the celebrities go.