Title of the Article:  :”The Numbers Behind Twitter”

Twitter has recently decided to try to go into public ownership in order to make more of a profit.  According to the article, they made $317 million last year but also lost nearly $79 million.  Not surprisingly , 85% percent of its profits came from advertisements and 65% of that profit was made from mobile Twitter use.  Only a fourth of the user are American and the rest are international users. However, Twitter made more revenue out of advertisements on American users profiles than on international users.  They made $2.17 on Americans compared to a mere 30 cents internationally per user.  There are many factors that contribute to this issue.  For instance,  they aren’t well versed in international advertising, there are more government regulations, and international users often use devices that only allow limited Twitter functionality.  These are issues that Twitter must resolve quickly because they soon will be losing more money and start facing further financial difficulties.  Such as damage to operating results that would decrease its popularity among social network users.