Title #1: Twitter’s Biggest Risk? Losing You

Twitter has been a major social media site since it came out. It’s all thanks to the millions of monthly users that Twitter has been kept alive, but what would happen if all the users just stopped using Twitter? For starters, all the ads on Twitter would be useless, so company’s would stop sponsoring them. So in order for Twitter to keep gaining revenue, they need to increase amount of users, therefore they aim to gain more users in countries such as Argentina, France, Japan, Saudi Arabia, and South America. Thanks to popular people, mainly celebrities, people join Twitter to know more about their lives. If one day, a new social media site comes along and steals all the tweeters away, Twitter will die just like Myspace.

Title #2: The Numbers Behind Twitter

Twitter gains many new users everyday, but their rise in profit isn’t big. Twitter had loss $79 million in 2012, but they also gained $317 million. Majority of the revenue Twitter gets are from advertisements.  About 85% comes from ads. The reason for Twitter suffering losses is due to their lack of advertising is other countries other than the US. Revenue gained from outside the US is only 25%, therefore Twitter must expand more globally to keep the company alive. Unfortunately Twitter’s attempts to expand internationally were unsuccessful, but they must continue to expand in order to prevent themselves from going out of business.