p.huynh – Freshman Seminar Fall 17 DMC

STARR MARKETING CAREER EXPO

I decided to attend this workshop to understand more about marketing since I need to know more about marketing and advertising for some of my businesses. When I got there, I just realized that this is about the marketing industry, not really the place for an entrepreneur like me. However, I ended up learning something helpful as well as how to distinguish marketing and advertising.

Marketing Carrer Expo is a networking event for marketing professionals to meet Baruch undergraduate students to connect, recruit and share industry knowledge.

From Marketing Career Expo, I know the difference between marketing and advertising, integrated marketing communications, integrated marketing communications for job opportunities. Besides, there is an interesting way to make a resume, it is by videos.

People usually get confused by the definitions of marketing and advertising because they think that they are the same. Basically, marketing is about business strategy, financial management, budget & pricing, product quality &, development, sales & distribution, advertising & communications. While advertising is about creative strategy & development, media planning/buying, production, promotion, public relations, events & sponsorship, social media.

Through integrated marketing communications for job opportunities, there are fields such as digital marketing advertising agencies. In digital advertising, there are digital agencies, social media agencies, digital services firms, digital media agencies, advertising agencies, entertainment agencies, and media agencies (planning/buying). Besides, there are advertising, trade promotion, special events in public relations, consumer promotion, direct response.

In entertainment agencies, there are shopper/retail agencies and sports agencies.

There are media companies such as Time Warner, Verizon, ABC, NBC, CBS, Radio Networks, Out of Home, Conde Nast…

After the professors’ presentation, students who sat in group together can discuss with professionals in their group as well as communicate with each other.

Companies participated in the event includes PG MediaBrands, Horizon Media, McCann WorldWide, High 5 Games, Publicis Media, iCrossing, Newsday, R/GA, GroupM, Omnicom Health Group, 4A’s, MAIP, Status Labs, 20th Century, PRSA & IMG Agency + Records.

Writing Center Workshop: Analyzing Case Studies

Having an upcoming exam for History class which required to analyze some case studies in an essay, so I chose an analyzing case studies workshop at the Writing Center that I know this skill would help me in the future with my business classes.

In the workshop, I have learned that case studies are about the main protagonist who has to make a decision about a central problem. There are 4 types of case studying such as problem, decision, evaluation, and rule.

Problem: A situation in which there is a significant outcome or performance, and no explanation for why this has happened. In problem analysis, you begin by identifying that there is a problem and defining it.

Decision: A situation in which the protagonist has to make an explicit decision- to choose an option based on certain criteria. In decision analysis, it is essential to determine the decision options, the criteria that should play into this decision, and the relevant evidence.

Evaluation: A situation in which an evaluation has to be made: the protagonist has to make a judgment about the worth or value of a performance, outcome or employee. Similar to in decision analysis, appropriate criteria must be decided upon to make an appropriate evaluation.

Rule: A situation in which knowledge of a quantitative method or rule is needed, and can provide the protagonist with the information. Rules analysis requires knowledge of the rule, how to apply the rule, and the data needed to apply the rule.

There are three steps for analyzing a case study.

Step 1: Reading Strategies

Step 2: Analyzing Strategies

Step 3: Writing a Response.

In strategy for analyzing case studying, there are 4 steps:

Step 1. Identify the main issue the protagonist is taking

When we read, we have to first understand the big picture, that includes understanding the type of case to ask the right type of question.
Professor gives questions
Extract so much evidence as possible

Step 2. Come up with a possible solution.

Step 3. Find evidence to support your solution.

Step 4. Rule out alternative solutions.

Remember:

There is no single right answer.
You have to back up your decision using facts from the case, no outside evidence.

We analyzed a case study: Murano’s Pizzeria

Basic facts of the case: Anita owned a family style pizza restaurant. She has $50,000 to invest and she has to decide between 3 options in 3 days.

We found criteria for this decision case study type and chose the one that would be the best decision. As the instructor said, there is no right answer. I can choose any decision which I think is the best for the situation and support it with my evidence.

This workshop helps me a lot. I would go to other workshops in Writing Center to improve my writing skills.

Conversation Partners Program

I am Phuong Huynh, an international student, non-native English speaker, who is still struggling in class to express myself, to understand lessons, and to have confidence in public speaking. That’s why I attended in Conversation Partner Program to develop professional skills, improve English, moreover, I have the ability to get to know people’s cultures and also can have a lot of fun.

When I got there it was a little bit late, I saw people were standing in groups getting to know each other. The first time they were in groups of people living in the same borough, the second time the same major, next time the same horoscope.

After that, we were arranged to stand in groups of about five people, holding random people with both hands in the group and we had to make a circle without letting any hand go.

Later we picked partners, I and my partner sat opposite to each other, back to back, I faced the wall and she faced the screen. We switched chair a couple times. We played a game that the rule is the person who faces the screen has to explain what is on the screen for his or her partner to draw, but the person who faces the screen cannot look at what their partner draws and the other person cannot look at the board. I think maybe the point of the game is to help us to find out our skills of explaining to others. It made me realize my vocabulary of geometry is so poor. I learned some words from the game though.

It was a fun and exciting experience of participating in Conversation Partners Program. I think the idea of organizing this program is both meaningful for non-native English speakers and native English speakers – they can learn a lot about people’s cultures and have a lot of fun as well.