Career Workshop- Blog #3

Today, I attended a career workshop and the subject of the workshop was Careers in Marketing. The speakers of the workshop were professors who teach at Baruch and were both at one point in a job that was focused on marketing. They created presentations through powerpoint to help us better understand all the different types of jobs in marketing that are out there. This workshop was perfect for me because I am interested in pursuing a career in marketing and found that many of my questions were answered in this workshop during the presentation time as well as at the end when questions were being answered. One of the questions that was asked was “how to understand the marketing world?”. The workshop explored how to navigate certain sections of the overall marketing category and how certain aspects of marketing such as public relations, communications, advertising etc differ but each have their own unique benefits. The workshop also discussed the topic of how to find a job in the marketing field. We learned that in order to successfully get a job, we had to create a resume which made us stand out from all other applicants that employers may receive. By doing this, employers will want to hire people who they deem as dynamic, interesting but most importantly passionate. These qualities are the most important when it comes to applying for a marketing job as well as the right amount of experience. Another useful tool that was highlighted at the workshop was how to make a video which promotes ourselves and ur interests. By making these promotional videos, we can show employers what we are like in our everyday lives as well as our hobbies and interests and makes us seem even more interesting and worth employing. The last thing I learned at the workshop is that the STARR Career Center is always there to help with questions I may have about internships and to help me with my resume.