Author George Simmel describes the majority of those living within a metropolis as being, “blase.” The constant external and internal stimuli that one experiences during everyday leads one to eventually become jaded, or totally un-phased by their surroundings. This advertisement I found definitely reminds me of what we talked about in class. Its an ad for Lego with just one block and on the bottom it reads, “imagine.” This made me think of Simmel’s use of blase because the company, one of which has been famous for such a long time, doesn’t put much effort into advertising their product here. It seems almost apathetic in the sense that everyone with a little kid or knows a little kid knows what Legos are. The Lego company wants its audience to create their own image for what legos should look like by just putting the word imagine in the bottom left corner.
If this is what Lego was aiming for I could see how people in a big city like New York could relate to this ad. People who see this on a billboard don’t need to see anything more than a Lego symbol, or a simple block. They don’t require any fresh or attention grabbing ad. Everyone, according to Simmel, is sort of numb to their environment, so an ad as simple as this may be as sufficient as any other.