Greenfield, Martin, and Wynton C. Hall. Measure of a Man: From Auschwitz Survivor to Presidents’ Tailor. N.p.: n.p., n.d. Print.

Measure of a Man is a narrative written by Martin Greenfield a famous menswear tailor to Presidents and celebrities. This book teaches a lesson about fashion and how it is not just about looking good but allows one to develop an identity. Clothing, specifically a Nazi soldier’s uniform was a savior to Martin and taught him about the importance of clothing and fashion. This lesson has never left Martin as he continues to tailor the suits that make the man.

Michelman, Susan. “Reveal or Conceal? American Religious Discourse With Fashion.” Etnofoor 16.2 (2003): 76-87. Jstor. Web. 5 May 2015. <http://www.jstor.org/stable/25758058>.

In the article “Reveal or Conceal? American Religious Discourse With Fashion” the author discusses the sociological trend of changes in American religion that are having a profound impact on consumer culture. She admits there is a link between the religious discourse on modesty and its possible appeal in non-religious settings. Then she states that if the consumer demand is there, designers, producers, and retailers of fashion will need to consider modest fashion as an important component of America’s appearance and clothing choice.

Barbara J. Phillips and Edward F. McQuarrie

Journal of Consumer Research, Vol. 37, No. 3 (October 2010), pp. 368-392

Published by: Oxford University Press

Article DOI: 10.1086/653087

Article Stable URL: http://www.jstor.org.remote.baruch.cuny.edu/stable/10.1086/653087

This journal starts off with a description of a woman coming home, and reading a magazine. It then goes into how advertising and media can take the reader away, and have the reader so involved in the reading. The journal then goes into saying how it will talk about an “aesthetic theory to identify a par- ticular kind of advertising imagery, readily found in the fashion domain, labeled the grotesque.” (Phillips 368.) The journal then goes into brands, advertising, aesthetics, consumers and persuasion. The journal also has images from previous advertisements for brands involved with fashion, like Jimmy Choo (374) and Versace (375).

Friedman, Vanessa. “For Michelle Obama, Girlie Clothes That Lean In.” The New York Times. The New York Times, 24 Mar. 2015. Web. 25 Mar. 2015.

This article talks about Michelle Obama’s clothing on her trip to Cambodia and Vietnam, on her trip for “Let Girls Learn”. The author talks about how she thinks a way a woman dresses is a way of sending a message about her identity. It also mentions how a pantsuit, like something Hilary Clinton would wear, sends a message identifying her as successful. The article, at one point, focuses on how her outfits varied by designer, ethnicity of designer and even gender of the designer. Friedman puts in her own opinion, stating whether or not the First Lady should have worn all products from female designers, especially because she was promoting female achievements. She does not wear everything from the United States, which is unlike most First Ladies. They were also not all Asian, which is different, because most First Ladies would wear something from the country or the country’s designer to seem more friendly. The only message her wardrobe sent, was that her whole wardrobe was girly. When Cecile Duflot wore a floral dress, people whistled and cat called to her. Michelle Obama’s girly clothing was to show that you can be girly, and still be successful, like get a PhD or a doctorates. “Homegirl may be wearing flowers but you know she can kick butt”.

Lehmann, Ulrich. Tigersprung: Fashion in Modernity. Cambridge, Mass.: MIT, 2000. Print.

This book explores fashion through a philosophy of art, music, or literature. The central theme is shown throughout the book and the project we are working on. The author analyzes fashion in a way that is unique just like fashion itself.