3. CARVEN 

Starring Marte Mei Van Haaster and Guerrino Santulliana by Viviane Sassen

Guillaume Henry took over the sleepy French brand Carven in 2009 as a relative unknown after stints at Givenchy and Paula Ka, rapidly transforming the 80-year-old label into a commercial hit in the contemporary market. With Carven now on the expansion path in Asia, Henry’s modern and liberated vision for the brand has also resulted in a spring/summer campaign that is rendered beautifully by Dutch artist and photographer Viviane Sassen, with whom Carven partnered for the fifth season in a row. This time around, Sassen translated her arresting out-of-focus technique to floating floral elements, lending the campaign a trademark surrealist touch.

Source: Wang, Lisa. “Top 10 Campaigns of the Season.” Businessoffashion. 1 Jan. 2014. Web. <http://www.businessoffashion.com/2014/01/top-10-campaigns-season.html>.