Marketing is a huge department within publishing with multiple positions catering to pushing the sales of a book. Take a look at a few of the positions within marketing!
- Marketing Manager: Interact with customers and clients and cultivate relationships with clients by maintaining constant communication, building marketing strategies, and managing campaigns.
- Social Media Manager: Build and manage campaigns on social media outlets for their company’s brand. They create content for social media, manage and track paid social campaigns and stay current in social media trends.
- Digital Marketing Specialist: Collaborate closely with many marketing roles to oversee proper implementation of marketing campaigns. They create and oversee campaign deadlines, manage the budget, and coordinate the campaign from start to finish.
- Content Marketing Specialist: Create multiple forms of content including whitepapers, blogs, ebooks, video scripts, and website copy. Content marketers are often experts in the industry in which they work as well as knowledgeable of SEO best practices to get their content ranked well in the search engines.
- Market Research Analyst: Research and execute campaigns by providing accurate analytics. They work to build awareness of a company’s brand.
- Book Event Coordinator: Plan and execute author events, book signings, readings, and other promotional events. They liaise with venues, manage logistics, promote events, and ensure a successful and engaging experience for authors and attendees.
- Email Marketing Specialist: Leverage email campaigns to engage readers and drive book sales. They develop targeted email strategies, manage subscriber lists, create compelling email content, and track email campaign performance.
- SEO Specialist: Determine how to best drive traffic to the company’s website by constantly testing and analyzing data to determine trends. They also analyze data before and after implementing paid search campaigns.
- Brand Strategist: Develop strategies to enhance a company’s brand and reputation. They work closely with various stakeholders, such as marketing teams, executives, and creative professionals.
- and more! differs from company to company…
See more: https://www.indeed.com/career-advice/finding-a-job/marketing-careers
There are various programs and tools that are essential in the daily lives of marketing professionals. To prepare for a job in the marketing department it is also important to keep up with industry trends, be well-read, and have strong critical thinking skills.
Technical skills to build/familiarize yourself with:
- Excel
- Google Sheets
- Familiarization with social media
- Search engine optimization (SEO) for books, pay-per-click (PPC) advertising
- Content creation, technical writing
- Event planning/coordination
- Digital advertising platforms (Google Ads)
- Email marketing (Mailchimp)
- Copywriting
- Content Management Systems (CMS) for websites (WordPress)
- Analytic tools (Google Analytics, Adobe Analytics)
- Graphic design (Photoshop, Canva)
Websites such as https://www.coursera.org/ and https://www.linkedin.com/learning/ provide resources to learn how to use technical tools and skills required for marketing professionals.
Don’t worry if you don’t know all of these skills! Most jobs expect that you don’t know everything and are happy to teach you, though having any basic proficiency or experience with any of these skills will be an added bonus!