Petal Diagram:

Explanation: 

To give a brief overview of my diagram, I separated it into four categories based on the services offered and method of transaction. Thus, the four categories are online printing services, local (NYC based) printing shops, online embroidery services, local (NYC based) embroidery shops. For my business idea, the two main sources of competition will come from either local shops or online methods of shopping. In addition to this, being that I aim to offer both embroidery and printing services, I viewed businesses that offer these services as well as competitors. This diagram has helped me to understand where I fit into the industry and who my direct vs. secondary competitors are. Also, through platforms such as spyfu.com I was able to gather information about customer desires for many of my competitors which allowed me to identify a trend amongst businesses in the customization business. Overall, this assignment really helped me to gain insight into my industry which will definitely help me moving forward.