In creating an MVP, my overall goal was to receive insight into the potential success of my merch customization business idea. In particular, I wanted to better understand my target audience.  This means understanding certain aspects such as the age demographic, location, and gender (if applicable) of my audience. I created my business to target college students, but in my MVP I expanded the age range, both lower and higher, to understand what an organic market for my services truly is. On my landing page, I enabled the email sign-up feature to see if interest was high enough where I would receive that level of early support. This would allow me to assess the potential for success of my service being that majority of individuals who opted to join our email list are most likely potential customers.

            This MVP test provided much insight into my business concept and the potential for success. In addition to this, it has allowed me to identify somewhat of a target demographic. I say somewhat because there wasn’t a huge budget put behind this marketing effort and so the results are therefore somewhat still limited. The results of this basic test showed that females, between the ages of 18-24, living in the United States were the most engaged with my ad. Thus, this is my primary target audience. In addition to this, the results showed that there was a large amount of interest in Texas for this service. Of the 3,546 people reached, almost 500 were located in Texas. I predicted that females would be more drawn to my service than men being that it is clothing related and women tend to have a higher interest in fashion.  I also anticipated that the age range would fall within the 18-22 range so I was not far off in my prediction of this either. I had a very clear idea of who I aimed to market my service to prior to this test and therefore, I think the results were in line with what I was expecting. The main information that I was unsure about was the location of potential customers. Of course, I am looking to establish this business concept at Baruch, in particular their bookstore, however, it’s useful to understand where there’s interest for potential expansion in the future.

            Since going through the results of my testing, I still feel confident about my idea. There was a decent amount of engagement with my ad – receiving over 3,500 views – and over 12 people proceeded to my landing page. I think if I were to take what I’ve learned in this first round of testing and apply it to another ad I would receive much higher engagement and it would help me to feel even more confident. I wish more people would’ve proceeded to my landing page but that might be due more so to the small budget and poor-targeted metrics. I would like to do another test after have collected all of the information to see if I can generate higher engagement on my landing page. Overall, I think the testing went well and it made me feel as though I would continue to pursue this business idea.