EXPLANATION: 

I wanted to create an ad that would be easy to understand and target my ideal customers. As you can see below, I began by expressing what service I plan to offer and then immediately thereafter advertised the 24-hour turnaround time since this is a primary part of our competitive advantage. I wanted to give a few examples of potential customization merch options (hoodies, t-shirts, hats) and styles (print and embroidery). In addition, I wanted to show students in customized students having fun and connecting because that is ultimately the core of my business concept – bringing students a sense of camaraderie and self-expression. Then, I directed people to what will be my landing page where potential customers, hopefully 20% of site visitors, will enter their email to be notified of our launch. I will build out my landing page on square space;  I have already started to work on this. My plan would be to advertise via social media platforms and, post-covid, on-campus locations. I hope to learn how many individuals will sign-up for our initial launch – this will be indicative of how many students are potentially interested. I also would like to better understand my target market – potentially, freshman students, clubs, fraternities / sororities.